Many shop owners are great technicians yet most struggle with the “entrepreneurial” side of their business. Terms such as “building a brand” or “brand awareness” often sound foreign to them.
So what does “branding” mean? How important is it to build a brand and a community along with it? And how will it help your business grow and survive the changes that are happening in the industry?
Join Matt DiFrancesco and Jeff Gargas, COO and Co-Founder of Teach Better Team, as they discuss why building a strong brand and a strong community goes hand in hand, and how small steps and changes can lead to incredible results in time.
Jeff talks about:
- What does “building a brand” mean?
- The main goal for your brand
- The key that will allow small businesses to compete with the big guys
- The importance of building a community that will support your brand
- How will shop owners get over that “paralysis of analysis”
- Why do those who decide not to fight changes end up as winners?
- The value of educating your customers
- Why you should avoid having a “scarcity mindset”
- Why it’s not always about building a massive company
Connect with Jeff Gargas
Website: https://www.teachbetter.com/
Twitter: @jeffgargas
Instagram: @_jeffgargas
Tiktok: Jeff Gargas
Connect With Matt DiFrancesco:
matt@highliftfin.com
(814)201-5855
LinkedIn: Matt DiFrancesco
LinkedIn: High Lift Financial
Facebook: High Lift Financial
About Our Guest:
Jeff Gargas is an entrepreneur, author, and speaker. He’s spoken at numerous conferences around the country, he’s successfully promoted more than 500 events, and he’s launched seven businesses in a variety of industries.
He was also the owner of ENI Multimedia, which is an online marketing firm that helped entrepreneurs and small businesses with web design, social media content, and brand awareness.
Today, Jeff Gargas is the COO and Co-founder of Teach Better Team, which are the creators of Teach better.com, The Grid method, and Teach Further. He’s also the co-author of the book, Teach Better.
He works with educators to increase student engagement, and improve student success. And he also offers one-on-one coaching to teachers who have a product or an idea that they think can enhance the student’s education.
