The Power of Education: Helping Collision Shops Thrive with John Shoemaker
Managing costs and staying profitable is a constant challenge for independent collision shop owners, and education plays a crucial role in overcoming these hurdles.
In this episode, John Shoemaker shares his passion for helping shop owners educate themselves and their customers about the value of their services—ensuring they are properly compensated for their work.
With years of experience in business development. John has helped many shops refine their processes and improve their bottom line. He understands the importance of accurate invoicing, validating costs, proper documentation, and building strong relationships with claims adjusters.
Join Matt DiFrancesco and John Shoemaker, AMAM, Business Development Manager – BASF Automotive Refinishes North America, as they explore the power of education in the collision industry, offering practical advice on how shop owners can stay ahead, maximize efficiency, and confidently communicate their value to customers.
Matt and John also talk about:
(05:38) Why do shop owners struggle with charging through invoices?
(08:52) The two towers in the insurance world
(11:53) Why proper documentation is the key to success
(13:25) Should shop owners invest in sales training for their staff?
(16:27) The benefits of finding your niche
(18:43) Why owners should start educating their customers on what sets their shop apart
(24:17) How to develop better relationships with different claims managers
(28:33) Where can shop owners learn to improve documentation, billing, and repair planning?
(30:29) Why shop owners should invest in personal development
(33:30) What is appraisal burnout?
(35:51) The power of paying it forward in the industry
Connect With John Shoemaker
LinkedIn: https://www.linkedin.com/in/john-shoemaker-amam-a0800020/
Email: john.a.shoemaker@basf.com
Phone: 7574357118 (Mobile)
Connect With Matt DiFrancesco:
(814)201-5855
LinkedIn: Matt DiFrancesco
LinkedIn: High Lift Financial
Facebook: High Lift Financial
About the guest:
John Shoemaker is the Business Development Manager for BASF Automotive Refinish Coatings – North America and has been in the automotive repair industry since 1973.
His career began as a helper in a small body shop in California before serving in the U.S. Air Force as a technician, vehicle maintenance manager, accident investigator, technical instructor, and management system analyst.
After returning to the civilian sector, he managed several dealership collision centers, served as a dealership service director, and founded JSE Consulting, where he provided training in damage analysis, marketing, lean implementation, and collision center management.
John has contributed to industry advancements by assisting CCC Information Services in developing the Production Assistant system and working with DuPont Performance Coatings to validate data connector needs.
He holds an Accredited Master Automotive Manager certification and has presented training programs at SEMA, NACE, AASP/NJ Northeast, and other industry events.
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High Lift Financial is a DBA for DiFrancesco Financial Concierge, LLC. Investment advisory services are provided through Cornerstone Planning Group, LLC, an independent advisory firm registered with the Securities and Exchange Commission.